A fancy invite: Welcome inside Zaha Hadid's new tower and Fondazione Prada's Torre

Zaha Hadid, Fondazione Prada, Tre torri, milan

UPDATED ON 17/05/2018 — Check out our new video, part of our new Youtube series Atellani On Site:

 

 

It’s only Wednesday here in the studio and we have been so busy working on some of our latest projects that we almost forgot to tell you about a really cool invite we got recently. As the Brazilian poet and songwriter Vinicius de Moraes famously wrote “Life is the art of meeting", and we couldn’t agree more! It’s a small world and the internet makes it even smaller. Thanks to the web, distances get shorter and you can meet people you never thought possible. Sometimes they are too far away or like in our case, they are actually just around the corner!

 

Zaha Hadid Architects presents their new tower in Milan

That’s what happened when the architects of Zaha Hadid Studio contacted us. After seeing one of our videos of Milan’s skyline in our Youtube channel, we were asked to put together some material featuring their new skyscraper. During Milano Design Week 2018, it was awesome not only to attend the presentation of their new tower, but also to see our drone footages on display for architects from all over the world.

 

Atellani invited to Zaha Hadid new tower on Milano City Life
Atellani invited to Zaha Hadid new tower on Milano City Life
Atellani invited to Zaha Hadid new tower on Milano City Life
Atellani invited to Zaha Hadid new tower on Milano City Life

 

 

New entry: say hello to Torre, the new building of Fondazione Prada

Since we are already on the subject of Architecture, we couldn’t help but mention a new entry in the city's skyline. “Torre” is a 60 meter tall white cement skyscraper designed by Rem Koolhaas and Studio OMA. Recently we paid a visit to Fondazione Prada to check it out and you can take a look at the photos below to have a glance at its interiors. The tower consists of 9 floors dedicated to various art exhibits, a restaurant and rooftop in the last floor where there will be events and other fun stuff.

 

Atellani invited to Fondazione Torre in Milan
Atellani invited to Fondazione Torre in Milan
Atellani invited to Fondazione Torre in Milan
Atellani invited to Fondazione Torre in Milan
Atellani invited to Fondazione Torre in Milan
Atellani invited to Fondazione Torre in Milan

 

 

Damien Hirst’s disturbing art on how life and time… “fly”!

One of the 9 floors of Torre is dedicated entirely to the artworks of Damien Hirst and his very often controversial and dark artistic installations. 100 years is an installation of the life cycle of flies. It made us reflect on life and deaths cycle and in the middle of this large glass cubic structure there was a giant dice. The flies constantly reproduce life, death and rebirth. Maybe you are supposed to throw the dice to see where you land? Ok, I have swatted a few flies in my life, I’ll admit it but I’m not sure I would want to throw the dice to see what cycle I would fall into.

 

What do you think of Zaha Hadid Architects’ new tower? Have you been to Torre, the new building of Fondazione Prada? Does Damien Hirst’s work also creeps you out? Share your thoughts with us on our Twitter. We’ll be happy to hear your thoughts!


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